WASHINGTON- According to a study released Friday by the Pew Research Center, men are much more willing to accept things if they are written in that cool ESPN font.
"Our findings indicate that no matter what the news, from a wide variety of subjects such as having cancer or that their dog died, men are much more willing to accept if it is written in that cool, space-age ESPN typeface," said lead researcher Michelle Keene.
In the study, men from ages 18-50 were isolated in a private room and then given a variety of bad news written in Times New Roman font. They then were shown the same headline written in ESPN font.
Across the board, men responded to news such as, "Your mom just had a heart attack," or "Your wife wants a divorce," negatively when the headlines were shown in Times New Roman. However, when shown the same story in that cool ESPN style of type, the men said, "Sweet!' and "Awesome!"
According to a similar study, no one had any idea how to react when shown a negative message in Wingdings.
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