LOS ANGELES, CA- A poor movie review for the upcoming film, "Punisher: War Zone", was manipulated by advertising executives at Lions Gate Films to sound like a positive movie review in the films' new trailers.
"This movie lacks the original qualities and exciting, pulse-pounding action needed to create a first-rate action film," a review by Variety's Todd McCarthy read. "Overall, it's just not very exciting! Do not waste your money on this film. It certainly does not deserve my five stars! Or my two thumbs up! The new ads feature snippets of McCarthy's review that some claim are taken out of context. The series of 30-second spots includes such quotes as, "original," "exciting, pulse-pounding action," "a first-rate action film," "it's... very exciting!", "Do... this film," "five stars!", and "two thumbs up!" After seeing how the ad execs had deliberately misquoted him, McCarthy said, "This is not right! How can they do this? I never said that! It's not in the right context!" Executives for Lions Gate Films thanked McCarthy for his support of their commercials, as they thought he said, "This is... right! I... said that! It's... in the right context!"
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